“Double Ageing” in the High-Rise Residential Buildings of Tokyo

This study aims to explore the current “double ageing” (demographic ageing of residents and physical ageing of facilities) in high-rise (over 20 stories by the Japanese Government’s definition) residential buildings in Tokyo, where the rate of ageing has increased most rapidly since the late 1990s, compared to those of other cities and high-rise residential buildings worldwide. First, the trend of demographic ageing in the districts where high-rise residential buildings are concentrated is analysed. The results show that demographic ageing in high-rise residential buildings is faster than in other residential buildings because the age group of the residents is concentrated across two generations: the generation born in 1946–1955 and the generation born in 1966–75. Second, the relationship between demographic and physical ageing was examined through an online survey of 978 residents of high-rise residential buildings conducted in January 2021. A generation gap in values regarding their high-rise residential buildings was clearly identified. Third, the cause and result of the generation concentration and gap were investigated via an interview survey of 26 informants extracted from the online survey. Three main findings emerged: (a) the ageing of the generation born in 1946–1955 has given rise to housing insecurity because of the decline in income, (b) the high rate of singles within the generation born in 1966–1975 may be as a result of housing insecurity after their retirement, and (c) the introduction of social distancing has accelerated the substantial “ageing” of relatively good facilities, but a straightforward generational conflict was not fully deciphered in this article because of lifestyle diversification over generations and organisational culture of management associations. © 2022 by the author(s);licensee Cogitatio (Lisbon, Portugal).

WHAT BECAME IMPORTANT DURING THE PANDEMIC? – REASSESSMENT OF PREFERENCES AND CUSTOMER HABITS DUE TO THE CORONAVIRUS EPIDEMIC THROUGH THE EYES OF DIFFERENT GENERATIONS.

Since the pandemic, consumer preferences and the contents of consumers’ baskets have changed. Each generation has different views on the impact of the virus on different areas of our lives, which is largely related to the general set of values that characterizes each generation. The focus of this research is the relationship between the generation-specific value system and the changes in consumer behaviour caused by the virus. In the primary data analysis, the authors examined two hypotheses regarding how (H1) consumer habits were modified by the pandemic;what they purchased;(H2) the differing customer habits of each generation (H2 /a) and how these are related to the individual’s value system (H2 /b). In the light of the results, the authors were able to determine how the composition of the content of the consumer basket changed by analyzing specific generational contexts in connection with which product and service purchase came to the fore as a result of the crisis. (English) [ FROM AUTHOR] A pandémia alatt megváltoztak a vásárlói preferenciák, a fogyasztói kosár összetétele. Az egyes generációk másként látják a vírus életünk különböző területére gyakorolt hatását, mely nagyban összefügg az egyes generációkat jellemző általános értékrenddel. A kutatás fókuszában azon összefüggés elemzése áll, hogy a generációspecifikus értékrend milyen módon függ össze a vírus okozta fogyasztói és vásárlói magatartás változásával. A szerzők a primer adatelemzés során két kutatási hipotézis vizsgálatára fektettek hangsúlyt (H1) a koronavírus hatására módosultak a vásárlói szokások, a fogyasztói kosár összetétele, (H2) a vásárlói szokások különbséget mutatnak az egyes vizsgált generációk esetében (H2/a) és összefüggésben állnak az egyéni értékrenddel is (H2/b). Az eredmények fényében megállapítható, hogy milyen módon változott meg a fogyasztói kosár összetétele, generációspecifikusan elemezve azt, hogy mely termék és szolgáltatás vásárlása került előtérbe a pandémia hatására. (Hungarian) [ FROM AUTHOR] Copyright of Vezetéstudomány / Budapest Management Review is the property of Corvinus University of Budapest and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)